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John Ferguson

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Posted By John Ferguson 05-09-2018 15:18
Found In Egroup: Other Software and Data
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We have been doing work to understand the impact of e-commerce on store locations.  It may seem like e-commerce is replacing bricks and mortar but there is compelling evidence to show that consumers are more likely to buy on-line when they are near a store.?
Posted By John Ferguson 07-19-2017 10:08
Found In Egroup: Other Software and Data
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Geofencing is a valuable tool for understanding consumer behavior given you have the permission of your clients to use this information.  Banks have transaction activity to know when clients were in the branch but they dont know how long they waited for service.   Geofencing data could give some understanding ...