Long recognized as one of the most influential people in geospatial technology, Joe Francica has been a proponent of location intelligence (LI) solutions for over 35 years. He founded numerous LI and Geospatial Conferences, published and broadcasted over 500 articles and podcasts on LI and has contributed to three books. Currently Senior Director of Pitney Bowes’ Location Intelligence business, Francica is also the past editor-in-chief and vice publisher of Directions Magazine and the former editor of Business Geographics Magazine.