During the LI Roadshow Events this week we heard a challenge from @Joe Francica? that we need to be thinking about how to move from producing cool maps to ensuring maps are a critical component in answering real-world business problems?
Chatting with Users at the events there were a few experiences shared about approaches that have worked well in their organisation. For example, make sure the map tells a story (not just looks good), also work hard to integrate the map creation & analysis as part of the core operations of your organisation (not an optional "nice to have").
I'd be interested to hear experiences from other community members. Please share in the comments.