An organization that is not in control of its data is not in control of its business. Every day this becomes a greater challenge as the volume of data grows and more sophisticated strategies are needed to reach clients and prospects.
Performing complex spatial processing to supplement business intelligence is highly technical and time consuming. What strategies are you using to control your (GIS) data while exploiting its value?
For our part we’ve been listening to our clients and developed an approach that allows essential location-based insights to fit easily into any practice through its availability as both a flat text file and a Spectrum module. A unique persistent identifier called the ‘pbKey’ is added as an index when geocoding, which we seamlessly connect to thousands of attributes with unmatched accuracy and precision.
Read more about this process in the attachments below.
Read about how taking control of your data can help you take control of your business as well in this blog: https://www.pitneybowes.com/us/blog/back-to-school-season-is-a-profitable-opportunity-for-mobile-mar.html