Other Software and Data

Welcome to the community!  Please feel free to start a discussion in the discussion tab or join in a conversation.

Discussions

Members

Resources

Events

 View Only

Is location analytics for tracking in retail applications useful or creepy?

  • 1.  Is location analytics for tracking in retail applications useful or creepy?

    Posted 02-17-2018 17:21

    The article offers an interesting debate on utilizing mobile trace data as a means of offering retail promotions.

    Rule #1 of location analytics in retail – don’t be creepy – RetailWire Rule #1 of location analytics in retail – don’t be creepy – RetailWire http://www.retailwire.com/discussion/rule-1-of-location-analytics-in-retail-dont-be-creepy/#.Wohi6d2HznU.twitter