On-Demand Webinar| Retail | Data-Driven Retail: Extracting Value from Customer Data

Retailers are turning to data and analytics to make better business decisions and guide customer marketing initiatives.  Yet, while they possess the data to do so, many are left unsure of what to do with it.

Learn how to extract more value from your data by registering for an upcoming webinar titled Data-Driven Retail: Extracting Value from Customer Data, sponsored by Pitney Bowes.

Join us as experts come together to discuss why data is key to facilitating retail strategies across channels to provide a seamless customer experience.  The team will share findings from a recent Forbes Insights report and will share three case studies that illustrate how smart use of good data can provide value to an organization.

By attending this webinar you’ll learn how to:

• Put your data to work to generate new insights and drive decisions
• Understand your data and the suitability of it for a specific purpose
• Leverage expert advice to improve, enrich and contextualize your data

Andy Reid
Global Director of Product Marketing, Retail
Pitney Bowes

For 20 years, Andy has facilitated the delivery of market-leading, customer-centric technologies from innovative software and data solutions organizations. Retail is a passion, and truly in his blood, having grown up surrounded by a successful family business and knowing that the customer must be at the heart of every business decision. Initially working in the area of supply chain management, Andy recognised that the relationship between people and places presented the real challenges for forward thinking companies, and as a result moved into Customer Relationship Management.

Zach Claudio
Data Solutions Manager
Pitney Bowes

Zach is responsible for the Global launches of Pitney Bowes Data solutions as well as working with the Pitney Bowes Data team to share, learn and develop new ideas. He has spent the majority of his career in the ad tech and traditional media spaces, first at CBS building a digital business within the local radio and television businesses and then at Gimbal forging partnerships with some of the biggest media companies in the world. Zach has a passion for helping businesses use data to drive better more efficient decisions.

Bill McKeogh
Principal Consultant, Location Analytics and Data
Pitney Bowes

For the past 15 years, Bill has been helping clients leverage spatial analytic solutions to optimize store networks, accurately forecast sales, target in-profile customers, and analyze omni-channel interactions. His experience crosses multiple industries including: retail, restaurant, health-care, telecommunication, B2B, and public sector with experience in North America, Europe, and the Middle East. Bill joined MapInfo/Thompson Associates (now Pitney Bowes) in 2005.