Joseph,
While the UI allows some control over the file name under the advanced options when launching the Syndication Template export, the file name will still include "publish<jobId>_ before the name tat was entered. There is nothing that can be specified in the Syndication Template itself to affect the name of the file produced.
The only way to have full control over the name of the syndication file is to launch the job from a Scheduled Export. Then any name can be specified and the publish<id>_<name>.* file will be renamed to the one specified in the Scheduled Export job.
.
------------------------------
Brian Zupke
Precisely Software Inc.
------------------------------