Building on the work done by PB's data team to build GEM datasets, we've introduced a new product called Spectrum™ Geo Enrichment Factory for Big Data. Clients can now take their own spatial data and align it to the Pitney Bowes Address Fabric for instant lookup of attribution. Use cases such as data monetization and 360 degree view of property rely on using the PBKey, a unique and persistent address based key, to link a wide variety of data to a property. Spectrum™ Geo Enrichment Factory for Big Data allows a customer to link both their own and third party data to the PBKey. The data can then be used in operational processes and analytical applications.