Joe Francica from Pitney Bowes identifies the shift of data being more than just a resource by outlining how it can add value to business and the direction of data in the future.
https://www.gislounge.com/layers-future-data-analytics-business/?utm_medium=email&utm_campaign=GISNL-Oct-11-2018&utm_source=YMLP
Explore the sample data available through the Software & Data Marketplace (link at the top of the Li360 page) to see how it can add "value" to your business decisions.