Spectrum Spatial (SSA/LIM)

Geocoding is often the first step to adding context and meaning to big data - once you do that you can understand movement, relationships and also augment your big data with geo-based data (geoenrichment). But processing millions or billions of records is time and resource intensive outside a big data framework. Firms are demanding purpose-built solutions and creating data lakes to improve efficiency and reusability, rather than doing it in purpose built applications.

The link below further unpacks this idea.

https://www.pitneybowes.com/us/location-intelligence/case-studies/when-is-geocoding-a-big-data-problem.html

How is your organization leveraging location intelligence and big data together to develop new insights? What problems are you trying to solve and how?

As the note above references, we clearly understand that geocoding for our customers and partners is not the final destination, it is the answer or the insight that gecoding along with additional value added information and sometimes business process that our customers desire. This customer helps to illustrate that point.