I've been here, I've had those discussions when you see that manager thinking about what's for lunch, rather than listening to the value you can offer... It hard, but
sometimes our passion and belief in what we do can sometimes be a turn off. Since moving to PB, I've seen a number of customers with this issue and also taken time to speak to their management. What's funny, I'm not saying anything different, I'm just a different person telling them. I did that, I invited PB colleagues to come in to my former employer and explain the value to spatial to their business. Use #FreeYourGIS and WorldGISDay in November to organize an internal event and promote what you do... get others to do that for you... we are PB would always be willing to support this.