This map highlights cycling counts within the West Midlands (UK) against OS Terrain 50 contours (which gives you an idea around the topography of the region, if the contour lines are close together the gradient is steep and if they are far apart, it’s gentle).
I produced this map to look at the level of cycling around the conurbation and analyse as to why it was greater in some areas as opposed to others. Using the census’ travel to work data, it can be suggested that people that live in ‘hilly’ areas tend not to use their bikes to commute whereas data from apps like Strava suggest that people who cycle for leisure actively look to incorporate undulating areas as part of their routes.
This map was then used to address as to why cycling levels were low in some areas by aligning some public health and socio-demographic data as well as the cycling potential index. Once we managed to ascertain the various reasons as to why people weren’t cycling in these areas, a program was developed and rolled out to encourage participation in order to improve health and air quality, lower congestion and help people save money – an all-round benefit to society as a whole.
Datasets utilised within this map;
Average Annual Daily Flow (Department for Transport)
Terrain 50 (Ordnance Survey)
1:250 000 Scale Colour Raster (Ordnance Survey)