Data Points

"Geofences" - otherwise known as the digital boundaries that support location based marketing campaigns, can be found everywhere and come in all shapes, sizes, and formats. The critical elements of a usable geofence are 1.) Accuracy and 2.) Context. In other words, the boundary needs to precisely capture the area of interest, and it needs supporting information to further describe the area's features.

For Geo-marketers, success is measured by the rate at which they can effectively place ads in front of the appropriate audience - at the appropriate time - in order to convert impressions into revenue for their clients. If a geofence for a particular business location bleeds into another, then ad money is at risk of being wasted on the wrong audience. Similarly, when trying to define a subset of target geofences for a particular market, you must trust that each geofence includes relevant information to make it readily identifiable.

For commercial underwriters, geofences must accurately capture important physical attributes such as elevation or total area. This information can then be augmented with context like co-tenancy and proximity to other hazards.

Linking best in class building and parcel boundaries with corresponding business information can deliver on these wide ranging geofence capabilities. Leveraging the interoperability of a unique and persistent address identifier, like the pbkey, we expect to release more than 15 million commercial geofence locations in 2019 - flush with the information that makes them worthwhile.

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Bryan Bonack
Data Product Manager
Pitney Bowes
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Bryan,  

I like where you are taking this product.  In the commercial underwriting space, how would you differentiate between what Points of interest can do and commercial geofences and how do you see them as complementary in this scenario?

Thanks Steve

------------------------------
Steve Mateer
Knowledge Community Shared Account
Shelton CT
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Original Message:
Sent: 02-04-2019 14:09
From: Bryan Bonack
Subject: Commercial Geofences - Where Quantity Meets Quality

"Geofences" - otherwise known as the digital boundaries that support location based marketing campaigns, can be found everywhere and come in all shapes, sizes, and formats. The critical elements of a usable geofence are 1.) Accuracy and 2.) Context. In other words, the boundary needs to precisely capture the area of interest, and it needs supporting information to further describe the area's features.

For Geo-marketers, success is measured by the rate at which they can effectively place ads in front of the appropriate audience - at the appropriate time - in order to convert impressions into revenue for their clients. If a geofence for a particular business location bleeds into another, then ad money is at risk of being wasted on the wrong audience. Similarly, when trying to define a subset of target geofences for a particular market, you must trust that each geofence includes relevant information to make it readily identifiable.

For commercial underwriters, geofences must accurately capture important physical attributes such as elevation or total area. This information can then be augmented with context like co-tenancy and proximity to other hazards.

Linking best in class building and parcel boundaries with corresponding business information can deliver on these wide ranging geofence capabilities. Leveraging the interoperability of a unique and persistent address identifier, like the pbkey, we expect to release more than 15 million commercial geofence locations in 2019 - flush with the information that makes them worthwhile.

------------------------------
Bryan Bonack
Data Product Manager
Pitney Bowes
------------------------------

Hi Steve,

The best way to think about how Commercial Geofences differentiates from POIs is that Commercial Geofences are polygons and POIs are points. Commercial Geofences polygons reflect the parcel or building of a particular POI while a POI is just a point that usually falls on the center of the roof. Commercial Geofences also provides elevation information to supplement the business information found within POIs.

These products are truly complimentary in the sense that all of the business information attributed to each Commercial Geofence is sourced from our POIs.

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Bryan Bonack
PITNEY BOWES SOFTWARE, INC
Shelton CT
------------------------------

Original Message:
Sent: 03-08-2019 09:58
From: Steve Mateer
Subject: Commercial Geofences - Where Quantity Meets Quality

Bryan,

I like where you are taking this product.  In the commercial underwriting space, how would you differentiate between what Points of interest can do and commercial geofences and how do you see them as complementary in this scenario?

Thanks Steve

------------------------------
Steve Mateer
Knowledge Community Shared Account
Shelton CT

Original Message:
Sent: 02-04-2019 14:09
From: Bryan Bonack
Subject: Commercial Geofences - Where Quantity Meets Quality

"Geofences" - otherwise known as the digital boundaries that support location based marketing campaigns, can be found everywhere and come in all shapes, sizes, and formats. The critical elements of a usable geofence are 1.) Accuracy and 2.) Context. In other words, the boundary needs to precisely capture the area of interest, and it needs supporting information to further describe the area's features.

For Geo-marketers, success is measured by the rate at which they can effectively place ads in front of the appropriate audience - at the appropriate time - in order to convert impressions into revenue for their clients. If a geofence for a particular business location bleeds into another, then ad money is at risk of being wasted on the wrong audience. Similarly, when trying to define a subset of target geofences for a particular market, you must trust that each geofence includes relevant information to make it readily identifiable.

For commercial underwriters, geofences must accurately capture important physical attributes such as elevation or total area. This information can then be augmented with context like co-tenancy and proximity to other hazards.

Linking best in class building and parcel boundaries with corresponding business information can deliver on these wide ranging geofence capabilities. Leveraging the interoperability of a unique and persistent address identifier, like the pbkey, we expect to release more than 15 million commercial geofence locations in 2019 - flush with the information that makes them worthwhile.

------------------------------
Bryan Bonack
Data Product Manager
Pitney Bowes
------------------------------