Data Points

 View Only

  • 1.  Identity Resolution

    Employee
    Posted 02-15-2019 13:31
    Edited by Dylan Conrad 02-15-2019 14:12
    Businesses such as Amazon and Google are masters at leveraging consumer data to maximize revenue and drive growth. The good news is, that while your company might not have the level of detailed information that a Google or Amazon does, you still likely have access to a lot of information about your clients. The challenge is in connecting consumer data points and resolving to a single identity. If you get it right, applying identity resolution to your existing customer data can be very valuable. The following articles provide some great things to think related identity resolution.

    https://www.martechadvisor.com/articles/data-management/proper-matching-the-missing-piece-to-identity-resolution/

    https://www.cmo.com/opinion/articles/2018/8/14/why-marketers-need-to-get-identity-resolution-right.html#gs.ZeWhq80u

    ------------------------------
    Dylan Conrad
    Product Manager
    Pitney Bowes
    ------------------------------