You may not have heard of GeoInsight, a tool that’s relied upon by the largest retailers, franchisees and financial institutions for years. More than just an application, GeoInsight is a powerful web-based platform and centralized data repository that makes it easy for various users to integrate market analytics and location intelligence to help feed key customer insights into their businesses.
It’s an extensible platform and can be customized for every client based on their unique organization, need and use case. Whether it’s about site selection, market assessment, data visualization, or competitive intelligence, platform users are able to quickly and intuitively uncover insights with built-in predictive analytics, maps, and custom reports. With its user-friendly interface, no matter if you are an administrator, an analyst, or general user, GeoInsight can be ready-to-go right out of the box! Or, our Professional Services team can build custom plug-ins to address specific modeling needs and reporting to each client’s exacting requirements, and can maintain or even operate the application, acting as an extension of the client’s organization.
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The GeoInsight knowledge area on Li360 provides users of these applications with self-help content to improve product utilization and knowledge management. The use case examples also offer inspiration for GIS professionals and consumers of spatial data with respect to how GIS and location analytics can yield better outcomes. Please have a look around and feel free to post any comments here or message me with questions. We’re happy to develop more content if you see any gaps or want to propose a new use case.