EngageOne™

As marketers and customer experience professionals, we know that how we communicate with our customers and how we execute our marketing processes is an ever-shifting balance. Digital tools and automation make our lives easier in some ways, while in others makes it even more important and critical that we provide customers with a better brand experience.

As our gift to you during this time of year, we'd like to share exclusive access to a licensed Forrester report, Stop Improving Your Marketing Processes: Start Disrupting. We hope you find it to be an interesting and informative read as we approach 2020 in what is sure to be a pivotal year for customer experience.

Click here to access the report.

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Elizabeth Connors
Product Marketing Specialist,
Customer Engagement Solutions
Pitney Bowes
Stamford, CT
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I like Forrester's position on automation, and it's one I've been seeing in conversations I've been having with the market: While there's fear that automation is going to eliminate some jobs, there seems to be a growing body of evidence (or, at least, opinion) that automation is really going to focus on augmenting human capability. In this case, automation will help marketing keep pace with the ever-increasing demands of consumers while human marketers the stuff machine can't do well, like business strategy and creative problem solving.

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Chris Cummings
Senior Product Manager
Pitney Bowes
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Original Message:
Sent: 12-20-2019 12:28
From: Elizabeth Connors
Subject: Complimentary Forrester report

As marketers and customer experience professionals, we know that how we communicate with our customers and how we execute our marketing processes is an ever-shifting balance. Digital tools and automation make our lives easier in some ways, while in others makes it even more important and critical that we provide customers with a better brand experience.

As our gift to you during this time of year, we'd like to share exclusive access to a licensed Forrester report, Stop Improving Your Marketing Processes: Start Disrupting. We hope you find it to be an interesting and informative read as we approach 2020 in what is sure to be a pivotal year for customer experience.

Click here to access the report.

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Elizabeth Connors
Product Marketing Specialist,
Customer Engagement Solutions
Pitney Bowes
Stamford, CT
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