We've been following the adoption of 5G and the rollout to certain cities, like Chicago and Minneapolis (currently only Motorola's new
MotoZ3 phone mods support 5G today).
Here's a few interesting articles that review where location technology and advertising will be impacted. Today, the vision is hyper-local targeting, but tomorrow, we might expect to see how "location" may not be necessarily a fixed point. It could be an "ephermal" location that is mobile, such as where to pick up or deliver a pizza. See more in these articles.
How will 5G Unlock Location Targeting?
Poor Data Quality Is Hurting Location-Based Campaigns-Here's How to Fix It
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Joe Francica
Knowledge Community Shared Account
Shelton CT
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