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How Will 5G Unlock Location Targeting?

  • 1.  How Will 5G Unlock Location Targeting?

    Posted 03-22-2019 12:03
    We've been following the adoption of 5G and the rollout to certain cities, like Chicago and Minneapolis (currently only Motorola's new MotoZ3 phone mods support 5G today).

    Here's a few interesting articles that review where location technology and advertising will be impacted. Today, the vision is hyper-local targeting, but tomorrow, we might expect to see how "location" may not be necessarily a fixed point. It could be an "ephermal" location that is mobile, such as where to pick up or deliver a pizza. See more in these articles.

    How will 5G Unlock Location Targeting?

    Poor Data Quality Is Hurting Location-Based Campaigns-Here's How to Fix It

    Joe Francica
    Knowledge Community Shared Account
    Shelton CT