The following article was published June 9, 2017 by the Founder and CEO of Techonomy.
"Pitney Bowes had in 2007 bought a company called MapInfo, whose data helped numerous industries, including property and casualty insurers who needed location information about properties they covered....A big reason Pitney Bowes back then wanted to own MapInfo was to accurately get mail to physical addresses. “But we realized that what an address is to physical mail, location is to a digital message,” Monahan says. “For the property and casualty insurers we work with, your house doesn’t move, of course. But that same precision of location they use to do underwriting can be applied in a real-time situation like a tweet, so long as you have accurate data.”"
http://techonomy.com/2017/06/why-twitter-and-ebay-rely-on-100-year-old-pitney-bowes/