We are finding a degree of activity down here in Australia with Automotive brands looking at optimising their dealer networks, defining sales territories and conducting location analysis. The major outcomes we have focused on to this point include:
- dealer network optimisation (new sites, closures, relocations)
- customer profiling and segmentation
- target marketing
- redistricting of core geographies (eg. Postal Codes) into sales territories
- competitor analysis
- sales analysis - market penetration, customer distribution, industry performance metrics, etc
- pump-in / pump-out analysis
- specific model profiling against demographics/segments
- enablement beyond the analyst using SSA to share knowledge
MI Pro has been the core of the solutions defined so far, combined with a mix of PB data (both geographic and modelled data such as Consumer Spend and Estiamtes & Projections), Census demographic data via AnySite, segmentation data via CAMEO and SSA.
Interested to hear about any use cases in the Automotive Dealer network space that have utilised MI Pro/PB data/location intelligence successfully beyond the outcomes mentioned above.