Date, one of the most important assets an organisation has, but sadly often the most undervalued asset. One of the biggest issues being lack of a data strategy. I often find myself asking organisations, 'so what’s your data strategy? ‘followed by a few people looking slightly bewildered, I then follow up with 'Do you have a data strategy?', which often returns a resounding 'No!'.
The 'Data is King' mantra seems to have been forgotten, not by everyone, but by a few, but this leaves a significant gap in an organisation data management process.
Does your organisation have a data strategy? If so, could you share your involvement and whether it’s been successful?