Today, mobile phone users don’t think twice in responding affirmatively to the question, "May we use your location to improve the app?" The pop-up request flits by so fast we hardly notice anymore. But what happens to the location-based data that are being collected and who benefits? It's contributing to the "data deluge" associated with big data and the key to understanding many of the habits consumers exhibit on a regional, local or even a city block level.
http://www.pitneybowes.com/us/blog/the-business-value-of-may-we-use-your-location.htmlSee Attachment