Everything has a location. Data that harnesses location intelligence is key to businesses across multiple industries. Detailed location attributes, such as property information, area demographics, proximity to hazards, and availability of services enable clients in various industries to build a more complete view of their customers in context of their location.
For example:
Insurance
•Pricing, assessing, managing, and mitigating risk.
•Uncovering pockets of marketing opportunity through improved customer insight.
•Streamlining claims processing.
•Performing fraud analytics.
Financial Services
•Perform branch location and fraud analytics.
•Set branch performance goals.
•Monitor financial crimes and compliance.
•Optimize retail networks.
•Assess marketing effectiveness.
•Increase customer insight.
Telecommunications
•Optimizing network performance.
•Assessing network assets versus subscriber locations.
•Deploying next-generation wireless technology.
•Plan networks and coverage.
•Conduct location-based marketing and advertising.
•Increase customer insight.
Retail
•Choosing the right location.
•Conducting location-based marketing and advertising.
•Ensuring franchisee success.
•Geotargeting to drive traffic in real time.
•Increasing customer insight.
Real Estate
•Determine comparable property information by location.
•Evaluate home and property values.
•Verify the quality of appraisals for residential and commercial properties.
•Conduct marketing through social media and mobile applications.
Many organizations invest heavily in GIS, database, or business intelligence infrastructure because these capabilities provide a better return with the addition of location-based data. However, most companies do not have the time or expertise accumulating and enriching address information to take these deployments to the next level.
According to Forrester research firm, 99% of companies experience challenges with customer data, including:
•An unsatisfied need for externally sourced and high-quality customer data.
•Potential negative impact on growth and profitability from failure to resolve data needs.
•Need to blend enterprise and external data to recognize opportunities as data changes.
•Inability to automate quickly turning data to insight and insight to action.
Pitney Bowes GeoEnrichment Data addresses these market problems by preprocessing our best-in-class location intelligence data, making it possible to get quick answers to complex questions. Stay tuned for our series on how common industry-specific workflows can be performed in a variety of tools, such as Cognos, MI Pro, SQL Server, and Tableau.
In the meantime, check out GeoEnrichment on the Software and Data Marketplace:
https://login.pitneybowes.com/digitaldelivery