Back in January 2024, Precisely announced the launch of PSYTE™ US, a geodemographic dataset.
"PSYTE™ US Geodemographic segmentation data provides users with an easy-to-understand classification of neighborhoods. The average age, income, education, preferences, and much more allow for data-driven personalization.
Designed with quality, accuracy, and privacy in mind, geodemographic segmentation deepens customer insights, to improve the characteristics and behaviors of populations in specific geographic areas.
PSYTE™ US Geodemographic data classifies segments into 12 lifestyle groups and 63 mutually exclusive neighborhood types, describing each with a short label, providing fast and easy insights that serve a multitude of uses.", see PSYTE™ US on the Precisely website.
Start by selecting the catchment area for a location. Now click the Single Site control on the Analysis tab.
You will now need to specify a few things in the Create Single Site Analysis dialog.
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Peter Horsbøll Møller
Principal Presales Consultant | Distinguished Engineer
Precisely | Trust in Data
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