My CEO once exclaimed, "Steve, if I asked you what time it is, you would respond with a map!" I replied, "I would have to, because where you are affects what the local time is!"
My point is that we should not be afraid to play with the software, and understand the power and the limitations of what can be done. Offer solutions and explanations for questions that your management has not yet even thought to ask.
Also understand that the data you have is quite probably bad. Whether you got it from the government, a vendor or your own databases -- I'd guarantee there is something wrong somewhere and you need to build ways to ferret out those data problems.