Hi Patrick,
Based on your description, editing the asset type "Display Format" may be something to explore :
I mention the asset type's display format since your technical types seem to be pointing to the name, whereas the business types have hard coded strings "Looks" / "Dashboards" as the display format ( or possibly they are pointing to a field with those values populated ).
If this is not what you were looking for please clarify and I will be happy to test further.
Matthew Kennedy